Research focus. Dr. Sendawula’s dissertation examines sustainable entrepreneurship and the well-being of women entrepreneurs in Uganda’s hospitality and tourism sector, building on recent peer-reviewed work on entrepreneurial resilience and entrepreneurial resources. Her findings speak to how enterprise capabilities and local context shape women’s economic participation and well-being, informing inclusive, impact-oriented entrepreneurship policies and support programs.

Acknowledgements. We thank our colleagues and mentors at Makerere University for their guidance and co-supervision: Prof. Dorothy Okello, Dr. Betty Nabuuma, Prof. Godfrey Akileng, and Dr. Kasimu Sendawula.

The TUM SEED Center congratulates Dr. Shamira Sendawula and thanks the Makerere team for their mentorship and support.

Research spotlight: Social media, privacy, and SME performance in Uganda

In one of her most recent studies, Dr. Sendawula explored whether social media competencies and social media privacy matter for the sustainable performance of small and medium enterprises (SMEs) in Uganda. Drawing on a cross-sectional, mixed-methods design, she collected data from 245 SMEs under the Uganda Manufacturers Association (UMA) in the central region, complemented by interviews with UMA coordinators and administrators. Data analysis was conducted using SPSS and ATLAS.ti.

Full text: https://doi.org/10.1108/JEET-10-2024-0034